Selling Your Home

SETTING THE STAGE
Make Your Home Say…Buy Me!

First impressions really count with home buyers. A small investment in time and effort can provide a BIG advantage when your home is being shown to prospective buyers. My goal is not simply to sell your house but to help you realize the best price obtainable for your property in the shortest period of time.

Based on proven marketing techniques, this informative section will introduce you to practical ideas on how to successfully prepare your house for sale. These suggestions require a minimum of time and expense to complete and are designed to make your house stand out from the competition.

Did you know that within 15 seconds a buyer has already developed an opinion of your property? This is why establishing the right first impression is critical to achieving a successful sale. The following is an outline of those elements which create the overall first impression, including suggestions on how to make sure the buyer reacts as favourably as possible.

I will assist you through this process. However, sometimes it can prove beneficial to have additional assistance staging your home to prospective buyers.

I have found that Louise Short can be an asset to you as she can arrange for trades, storage or even rental furniture.

The Model Home Effect

The best way to make a buyer “feel at home” is to create an environment similar to that found in a model home. Obviously, you cannot recreate the feeling of a perfect display home without starting from scratch, but there are some valuable techniques to be learned.

When walking into a model home you will notice several key points.
• The environment is neutral

• The colors and interior decorating accent the home’s features

• The smell is new and clean

• The sound is either quiet or enhanced by subtle background music

• All details are looked after from the manicuring of the lawn to a floral arrangement in the entry.

Louise Short CSPTM – 519-668-8708
Canadian Staging ProfessionalTM

A First Impression

An Accredited Staging Professional who can rent furniture and decorative accessories from their own inventory and rental sources is filling a valuable niche in the changing
real estate market. And the process is probably simpler
and less expensive than you think! First they will address the roadblocks to a successful sale, such as unpleasant odours, dated decorating decisions, or dingy floor coverings.

They then provide a personalized, individually-written report complete with photos, paint chips, fabric samples or furniture layouts tailored to the home. Homeowners who are “Do-It-Yourselfers” can easily do the work themselves; however, if time is a constraint, an Accredited Staging Professional can recommend trades and obtain quotes for the seller as part of the cost of staging.

87% of people surveyed said that home presentation makes a difference in most sales.

Working with an experienced staging professional maximizes your return on investment.

Staged homes realize an average increase of 6.4% over the list price.

Top 10 House Staging Tips

1. Keep It Clean

Look at your home as though you’re seeing it for the first time. Is every room neat, spotlessly clean, dusted and uncluttered? Steam clean carpets and polish floors. Wash walls, heating and air conditioning vents and light fixtures. Pay special attention to your bathroom and kitchen – make sure that tile grout is mildew free and baseboards scrubbed. Clean the refrigerator and stove as well as the washer and dryer (inside and out).

2. Lose The Clutter

Have a yard sale or take old furniture, clothing and knick-knacks to Goodwill. Organize shelves, put away items and purge your home of unnecessary items. Make sure that your kitchen and bathroom counters are free of small appliances and personal effects.

3. De-Personalize Your Home

Make your home “anonymous,” so that buyers can envision it as their potential home. Put away any family photos, diplomas, sports trophies, collectibles, knick-knacks, and souvenirs. This will help to remove clutter and create more space. These personal items have also been known to distract buyers from your home drawing their focus to you, the current owner.

4. Freshen-Up

Adding a fresh coat of paint and laying new carpet will clean and brighten up your home. Choose neutral colours and make it consistent throughout the home. Paint is usually preferable to wallpaper and it can be wise to remove tattered or bold wallpaper.

5. First Impressions Count

Like a first date or job interview, the first impression of your home is the most important. Walking into a home with the fingerprinted screen door windows or clutter entranceways, can influence the potential homebuyer’s decisions. Likewise, strong odours can ruin a sale, so pay close attention to pet, cooking and cigarette smells in your home. Light delicately scented candles or have cookies baking when showing.

6. Curb Appeal

Homebuyers decide whether or not to look inside a house by the appearance of your home’s exterior. Paint or wash the outside of your home. Check your gutters and chimney and make necessary repairs. Keep your lawns trimmed and flower beds weeded. Use urns to define walk spaces and ensure that window boxes are full of healthy all-season plants.

7. Create The Illusion of Space

To make your home seem more spacious, it is key to de-clutter and re-organize. Start by removing excess furniture to make rooms feel more open and replacing any times that are not appropriately sized for the room. Clean and organize your closets and remove excess clutter from all areas of your home. Strategically placed mirrors can also help to create the illusion of more space.

8. Modern Choices

Ensure that the décor of your home is modern and tasteful. Use neutral tones on your walls and floors and add colour with removable items such as throw pillows or bedding. Steer away from too many personal touches to create a minimalist and contemporary space.

9. Doggie Dont’s

“Love me, love my pets,” doesn’t apply when selling your home. Take your pets with you when your house is being shown, or at least keep them outside. Pets under foot will quickly put a damper on an otherwise positive showing. While making sure that your house is odour-free and spotless applies to everyone, pet owners need to take special care.

10. Beautify Your Backyard

Don’t forget about your backyard. A house showing doesn’t always end at the backdoor. Beyond size and layout, potential buyers can also be influenced by the state of your yard. Keep the lawn, hedges and flowerbeds manicured. Buy exterior storage containers to hide gardening tools, kids toys and pool supplies. Lastly, interested buyers may decide to look inside your shed, so make sure that it is organized and clean.

 

 Amanda Austin
Real Estate Sales Person

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Coldwell Banker Power Realty
Independently Owned and Operated
amanda@amandaaustin.ca
direct: 519-871-9807
office: 519-471-9200
fax: 519-471-9300

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